Olio festival is a fantastic event that has been held annually in Vancouver, Canada since 2008. Founded by experienced event organiser Dani Vochan and local popular DJ Jason Sulyma, Olio festival features over forty outstanding events spread out over five action-packed days. Held in the last week of the month of September, the festival is renowned for being the event to see out the summer season.
Unlike similar events, Olio festival brings together music, film, art, fashion, comedy and skateboarding to create a unique and diverse collection of artistic talent. Showcasing both local and international acts, this event attracts huge crowds, with more than thirty thousand people attending over the past four years.
Vancouver itself is host to an astounding array of exciting venues, all of which contribute to make this festival an experience to remember. From immense concert halls and grand theatres to more intimate venues such as basement clubs and bars, the Olio festival spans almost the entire city. Music line-ups include well-known artists such as the Cave Singers, Father John Misty, Dillon Francis and Ladyhawke, and local favourites such as Teen Daze, White Lung and Brasstronaut. This brilliant selection of musical talent offers festival-goers a wide variety of choice. There is sure to be something for everyone to enjoy at the Olio festival.
With big names such as Paul Anthony and Sunday Service putting on performances, the comedy acts lined up each year are set to provide audiences with some hilariously funny shows. Breath-taking and thought-provoking art galleries and exhibitions can be found in abundance, and various film screenings including the 12 Hour Film competition, are popular attractions. Elaborately choreographed fashion shows and runway parades all add to the fun and excitement of Olio festival. Even the skateboarding tournaments in the city’s vast selection of parks make for excellent entertainment over the course of the five day extravaganza.
You can get hold of an all-access wristband to enjoy the festival in its entirety, or you can purchase individual tickets to select shows and events. Either way, the party atmosphere and artistic talent is second to none, making the Olio festival an event not to be missed.
If you look at the major business entities that have become household names, you will notice that they have one thing in common. All the reputable corporations set themselves apart through branding. If done properly, online branding can help you create a unique identity for your products while setting your business apart from the rest in your industry. In addition, you can use branding to establish a relationship with your customers as well as your prospects.
Branding is not a new concept in marketing as it has been applied through out the world by all kinds of businesses, large and small. If you are planning to start an internet marketing business, then you need to learn the ropes of branding. With diligence, here are some of the importances of branding that you can realize for your business.
1. Building trust
The more exposure you give to your products while maintaining a consistent affiliation with your business’ theme, the more will you establish yourself as an authority in your industry. As you do this, you will certainly win the trust of your customers and prospects. This will in turn give a lot of weight to any marketing message you are sending out. This way, you will not have a difficult time convincing your audience to buy your products, and this is good business.
2. Building credibility
The importance of credibility cannot be over emphasized, more so in the online marketplace where there is a thin line between what is legit and what is not. As far as internet marketing goes, credibility can mean the difference between success and failure for your business. However, thanks to proper online branding, you can establish your reputation as a credible and reputable business thus leaving your customers with a positive attitude towards your business. Remember, the key is to maintain a high level of integrity that will greatly boost the credible image that you are trying to establish. Given that online creditbility is so crucial it may be in your best interest to hire a Utah SEO company, which is where the large SEO companies reside in a kind of silicon valley 2.0.
3. Boost the effectiveness of your marketing strategies
Once you have established your credibility and trustworthiness, you have set yourself apart as a reputable internet marketer. With such regard, promoting your business will be a lot easier and effective. Customers and prospects will have no doubt about your business and products. This is exactly where you want them to be at, taking the actions you want them to take. However, once you have achieved this level of trust and credibility, you must continue working on your brand identity to maintain the image that you are already having. Remember, trust can quickly slip off your fingers if you overlook it.
Online branding serves one function and one function alone, that is to make you trustworthy, and with it give you a competitive edge in your industry. By diligently establishing and developing your online brand, you will gain the reputation that your competitors do not have, allowing you to receive much recognition and respect. When running an online business, this is even more crucial due to the vast nature of the World Wide Web. However, it all begins with having a strong online presence coupled with building a positive impression.